7 Ways to Make Holiday Marketing Cash on the Side Hustle

make money online with holiday marketing norm bond
Make Money with Holiday Marketing

During the holidays there is a greater interest in making some "extra money". Buying gifts, travel plans and taking advantage of tremendous discounts are the joyful music of the season. But how do you pile up extra money in a tight economy? No raises on the day job. No cash reserves to buy bitcoin. Where do you turn so that your holiday season is not a financial bah humbug? It's time to turn to the "side hustle".  

1) Direct Selling

Direct selling is a great tactic when you do not have a lot of money to invest in your business. Since it is a person-to-person exchange there is no third party to take a share of the profits. If you're working from home, making and/or creating novelty holiday items and selling them online can be a gold mine through the holidays.  

People are always looking for that “special” gift item. Providing a quality product that is handmade and locally sourced and produced can sometimes be enough to get the orders rolling. You’ve probably heard “the money is in the list”, it’s a cliché but true. Customize forms for mobile devices and plan to promote them in your stores to increase subscriber acquisition and help the customer to take advantage of both in-store and online shopping opportunities.

Seth Godin, Best Selling Author

Seth Godin, Best Selling Author

"You have everything you need to build something far bigger than yourself."

Key Takeway

Adding value to your products is a great way to make customers feel special. The add-on can be anything from having the product engraved with the customer’s initials throughout the holiday season to adding a hand painted porcelain duck! Use size to your advantage.

2) Auctioning

Auctioning is not a fad as many thought when it first popped online. And here’s another good bit of news. Online auctions become more popular over the holiday season when people are looking for the “special” gifts they might not find anywhere else. Online auctioning as through eBay is simple; all you need are a few things lying around your house and your wardrobe that you have little or no use for and an account.

Buyers are very comfortable with online auctioning. This has become a staple marketplace for a diverse mix of buyers and sellers worldwide to find great bargains on products they might not find elsewhere. And there is no need to price your product. Just let people decide how much they are willing to pay and start making money.

Pierre Omidyar, Founder and Chairman, eBay

Pierre Omidyar, Founder eBay

"When you don't know what to expect, prepare for the unexpected. "

Key Takeway

Auctioning is a person-to-person transaction so there will probably be no need to offer holiday deals like bigger businesses. It does not hurt to add a holiday wrapping service and free customization to add value and get with the spirit of the holiday shopping experience.

3) Freelancing

A sure fire way to make some money in exchange for your skills is offer your services as a freelance worker. There are several websites that you can sign up with to get started. A couple of the most popular are Freelancer.com and Upwork.com. The thing with freelancing over the holidays is that you don’t need to do any special marketing and there are always a lot of people looking to hire your services.

There is a massive increase in demand for content generation and that’s where you come in and help employers fill that need. The top most hired freelancers during the holiday season are Graphic Designers, Writers and Programmers.  

Ilise Benun of marketing-mentor.com

Ilise Benun, Founder, Marketing-Mentor.com

"You can’t be everything to everyone. Focus is essential to success and builds your competence and self confidence."

Key Takeway

If you decide to do some freelance work, you can start making money immediately i.e. within hours. Picking the right person or the right category from a freelance job category is necessary though.

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4) Small Gigs

For most holidays people are looking for something different, something fun and exciting. This is where small gigs - “micro jobs” are perfect. If your skills are rather eccentric, special or quirky then take small gigs for a holiday spin. There isn't a huge profit with micro jobs, but if you generate enough interest, you can make a decent sum of money for the upcoming holiday. Fiverr is a great place for examples of successful small gigs that are holiday specific.

From a marketing perspective Fiverr.com is the most popular micro job site. But it is not the only site of its kind. You should explore and sign up for a number of these sites. To get you started take a look at TaskArmy.com and GigBucks.com.  

Steve Ballmer, Owner Los Angeles Clippers

 Steve Ballmer, Owner Los Angeles Clippers 

"The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive."

Key Takeway

When you put up a seasonal gig, people will automatically know who it is targeted at and with micro jobs you don't have to offer any discounts. Just be sure to market your creative holiday gig.

5) Social Media

How about using social media to cash in for the holidays? If you have a talent, instructional or otherwise you can create a video-log (VLOG) by getting in front of your camera and working your magic. Vloggers are basically bloggers who primarily use video as their creative and audience building platform.

It is all about you being creative and using your imagination to produce content. There are mega sites like YouTube and Vimeo which will allow you to find your audience and rake in the cash. You could end up being the next PewDiePie, Jack-Ass or Justin Bieber. All of their video channels have millions of views and subscribers. And they started with a micro-audience but used social media to springboard to fortune.

Amy Poehler, Actress and Comedian

Amy Poehler, Actress and Comedian

"If you can dance and be free and not be embarrassed, you can rule the world."

Key Takeway

You can sell advertisement space on your video and page. Also you can find sponsors that will pay to reach your audience. Don't forget to sell your merchandise and crafts by directing traffic to your sales site or blog.  

6) Seasonal Services

Good money can also be found close to home so don't overlook your local market. Let’s be real, the holidays can get a little stressful, even for the most organized among us. Almost everyone needs a little help through the process. You can be that helping hand by offering your services through different local classifieds sites.

There are a multitude of things you can do that tie in with the season. If you are a pet lover, there are people who need their pets looked after while they travel. House sitting is a service for watering plants, receiving deliveries and generally looking after a house. There are sites you can join to find people in need. Check out petsitters.org and housesittersamerica.com to get the ball rolling.  

Gary Barlow, OBE Singer, songwriter and record producer

Gary Barlow, OBE Singer and Songwriter  

"I'm not a good time-off person. I'm awful on holiday. It comes from having that period when I didn't work. That really was the worst bit."

Key Takeway

Seasonal service gigs can pay off well during the holiday season. There is also the advantage of having a good time and making some nice contacts. Whatever holiday is on the calendar you can make money. 

7) Advice Sessions

Do you have an area of expertise? Are people always asking for your advice, guidance and tips on some topic? Then you can turn that expertise into holiday cash by offering Expert Advice Sessions to a target audience. During the holidays there is so much to do, even the pressure to "relax" can make people anxious. This is your opportunity to shine.  

If you are a good listener, have a degree in psychology or behavioral sciences or are a student of these say “hello”. You don’t have to be a board-certified psychologist to offer life advice. Have you seen the growth in “life coaches”? In most cases, what people need is a different perspective to get things going again.

Anne Lamott, Novelist and Writer

Anne Lamott, Novelist and Writer

"The reason life works at all is that not everyone in your tribe is nuts on the same day."

Key Takeway

The more empathy and knowledge you have, the more people will realize that you’re delivering helpful and specific advice. Make your customers feel special and they will be back for more.

Summary of Key Ideas

People want to spend their money and open their wallets during the holidays. But shoppers are also getting more savvy and it's not easy to have them open their wallets for just about anyone.  The information included here should give you an incredible variety of ways to start making money online during the holidays. Don't wait. Find a niche, identify products you want to promote and start connecting with your target audience. And if you want more information pick up my eBook, "Make Money Online with Holiday Marketing". It's packed with even more tips and practical advice you can apply to boost your cash flow.  

Norm Bond
NORM BOND shows people how to use digital marketing tools to find customers, grow sales and increase profits. And if you're not using digital tools he shows you how to do that too. He currently splits his time between Bangkok, Thailand and the U.S. He is available for consulting and speaking.
Norm Bond

@normbond

Digital Marketer, Growth Hacker. Solution Dealer. Crashes servers. Sells out events. Highly influential | Learn more https://t.co/3qYcsjLKUb
Are There More Gig Walkers Than Uber Drivers? https://t.co/jNtgdXH7RL - 5 hours ago
Norm Bond
Norm Bond
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