7 Ways to Make Holiday Marketing Cash on the Side Hustle
During the holidays there is a greater interest in making some "extra money". Buying gifts, travel plans and taking advantage of tremendous discounts are the joyful music of the season. But how do you pile up extra money in a tight economy? No raises on the day job. No cash reserves to buy bitcoin. Where do you turn so that your holiday season is not a financial bah humbug? It's time to turn to the "side hustle".
1) Direct Selling
Direct selling is a great tactic when you do not have a lot of money to invest in your business. Since it is a person-to-person exchange there is no third party to take a share of the profits. If you're working from home, making and/or creating novelty holiday items and selling them online can be a gold mine through the holidays.
People are always looking for that “special” gift item. Providing a quality product that is handmade and locally sourced and produced can sometimes be enough to get the orders rolling. You’ve probably heard “the money is in the list”, it’s a cliché but true. Customize forms for mobile devices and plan to promote them in your stores to increase subscriber acquisition and help the customer to take advantage of both in-store and online shopping opportunities.
Auctioning is not a fad as many thought when it first popped online. And here’s another good bit of news. Online auctions become more popular over the holiday season when people are looking for the “special” gifts they might not find anywhere else. Online auctioning as through eBay is simple; all you need are a few things lying around your house and your wardrobe that you have little or no use for and an account.
Buyers are very comfortable with online auctioning. This has become a staple marketplace for a diverse mix of buyers and sellers worldwide to find great bargains on products they might not find elsewhere. And there is no need to price your product. Just let people decide how much they are willing to pay and start making money.
A sure fire way to make some money in exchange for your skills is offer your services as a freelance worker. There are several websites that you can sign up with to get started. A couple of the most popular are Freelancer.com and Upwork.com. The thing with freelancing over the holidays is that you don’t need to do any special marketing and there are always a lot of people looking to hire your services.
There is a massive increase in demand for content generation and that’s where you come in and help employers fill that need. The top most hired freelancers during the holiday season are Graphic Designers, Writers and Programmers.
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4) Small Gigs
For most holidays people are looking for something different, something fun and exciting. This is where small gigs - “micro jobs” are perfect. If your skills are rather eccentric, special or quirky then take small gigs for a holiday spin. There isn't a huge profit with micro jobs, but if you generate enough interest, you can make a decent sum of money for the upcoming holiday. Fiverr is a great place for examples of successful small gigs that are holiday specific.
From a marketing perspective Fiverr.com is the most popular micro job site. But it is not the only site of its kind. You should explore and sign up for a number of these sites. To get you started take a look at TaskArmy.com and GigBucks.com.
5) Social Media
How about using social media to cash in for the holidays? If you have a talent, instructional or otherwise you can create a video-log (VLOG) by getting in front of your camera and working your magic. Vloggers are basically bloggers who primarily use video as their creative and audience building platform.
It is all about you being creative and using your imagination to produce content. There are mega sites like YouTube and Vimeo which will allow you to find your audience and rake in the cash. You could end up being the next PewDiePie, Jack-Ass or Justin Bieber. All of their video channels have millions of views and subscribers. And they started with a micro-audience but used social media to springboard to fortune.
6) Seasonal Services
Good money can also be found close to home so don't overlook your local market. Let’s be real, the holidays can get a little stressful, even for the most organized among us. Almost everyone needs a little help through the process. You can be that helping hand by offering your services through different local classifieds sites.
There are a multitude of things you can do that tie in with the season. If you are a pet lover, there are people who need their pets looked after while they travel. House sitting is a service for watering plants, receiving deliveries and generally looking after a house. There are sites you can join to find people in need. Check out petsitters.org and housesittersamerica.com to get the ball rolling.
7) Advice Sessions
Do you have an area of expertise? Are people always asking for your advice, guidance and tips on some topic? Then you can turn that expertise into holiday cash by offering Expert Advice Sessions to a target audience. During the holidays there is so much to do, even the pressure to "relax" can make people anxious. This is your opportunity to shine.
If you are a good listener, have a degree in psychology or behavioral sciences or are a student of these say “hello”. You don’t have to be a board-certified psychologist to offer life advice. Have you seen the growth in “life coaches”? In most cases, what people need is a different perspective to get things going again.
Summary of Key Ideas
People want to spend their money and open their wallets during the holidays. But shoppers are also getting more savvy and it's not easy to have them open their wallets for just about anyone. The information included here should give you an incredible variety of ways to start making money online during the holidays. Don't wait. Find a niche, identify products you want to promote and start connecting with your target audience. And if you want more information pick up my eBook, "Make Money Online with Holiday Marketing". It's packed with even more tips and practical advice you can apply to boost your cash flow.