Amazon Buys Whole Foods for $13.7 Billion and Signals Game On

Amazon Buys Wholefoods

There has been so much activity in the world that I understand if you missed this mega-deal. But pay attention. Amazon which started out selling books, videos and CD's on the Internet just purchased a 465-unit chain of storefronts.
history of Amazon

Man we all have to step our game way up. The significance of this deal cannot be overstated. Because this is not the end-game for Jeff Bezos and company. It's only another data point on the hockey stick growth curve of Amazon.

Many people weren't paying attention when Amazon started opening a few stores in strip malls a few years ago. They even pooh-poohed the idea that Amazon was testing grocery pickup service in Seattle.

Amazon tests grocery pickup service in Seattle

And they definitely snoozed while Amazon was working out the kinks on drone parcel delivery in the UK. But this latest move will shake everyone wide awake. Amazon is now a serious player in the $611.9 billion grocery sector. Let that sink in for a minute.

Amazon drone delivery

Because I'm not even going to get into the demographics and psycho-graphics of the Whole Foods consumer. But if you've ever been inside you know it's like the Apple of grocery stores.

It represents a lifestyle, mindset and price point that allows you to group those fans into a nice segment for personalized targeting. And how much data do you think Amazon already has regarding this consumer base?

Amazon has consumer data

Think Amazon Prime, Amazon Echo and even Amazon Kindle. Not to mention those using Amazon Web Hosting Services (AWS) and Cloud storage. The money is in the list. And what you can do to activate that list across multiple customer touchpoints.

Shares of Amazon were up roughly 3% Friday morning to $991.50.

How can you model the strategic thinking for your market segment?

Norm Bond
NORM BOND shows people how to use digital marketing tools to find customers, grow sales and increase profits. And if you're not using digital tools he shows you how to do that too. He currently splits his time between Bangkok, Thailand and the U.S. He is available for consulting and speaking.
Norm Bond

@normbond

Digital Marketing, social media, PR. Solution dealer. Crashes servers. Sells out events. Highly influential | Learn more https://t.co/3qYcsjLKUb
African Entrepreneur Commits $100 Million to Create Jobs and Build Business https://t.co/r2NRoYXgLb - 14 hours ago
Norm Bond
Norm Bond
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