DIVERSITY
People coming together with all of their uniqueness, their similarities and their differences
VideoActive: Tapping into the Urban Dollar
Want to reach the “urban market”? The hows, whys and why nots are discussed in this controversial segment of VideoActive.
Categories: DIVERSITY Tags: African American, Asian, Charles Major, Chris Curtis, entrepreneurship, google, Latino, market development, marketing, Norm Bond, urban, videoactive
AT&T to pay Muslim woman $5 Million in harassment case
A former Kansas City woman who converted to Islam in 2005 said she was harassed for years at AT&T, and that the abuse boiled over in 2008 when her boss snatched her head scarf and exposed her hair. Susann Bashir sued, and this week a Jackson County jury awarded her $5 million in punitive damages against Southwestern Bell/AT&T.
Categories: DIVERSITY Tags:
Walmart’s Tony Rogers: ‘Blow Up’ Your Multicultural Budget
“I’ve come to the conclusion that if you really want to be serious about multicultural, one way to do it is just blow up the multicultural budget,” Mr. Rogers said. “Take the multicultural budget out of a silo and push it out into the business units.
Categories: DIVERSITY Tags: African American, business, diversity, economy, entrepreneurship, Hispanic, jobs, marketing, multicultural, racism, Walmart
Multicultural Is the Wave of the Future
Changes in demographics, marketing tools and corporate expertise have made multicultural marketing more relevant than ever.
Categories: DIVERSITY Tags: African American, business, diversity, entrepreneurship, Hispanic, jobs, marketing, multicultural, ogilvy, racism
Ad Agencies Pursue “New” General Market
“We’re saying the new reality is that it’s more of a cross-cultural world, a mash-up of cultures.”
Categories: DIVERSITY Tags: African American, business, diversity, gay, GLBT, Hispanic, marketing, multicultural, ogilvy
Job Bias Charges Hit Record High in Fiscal Year 2010
Private sector workplace discrimination charge filings with the EEOC nationwide hit an unprecedented level of 99,922 during fiscal year (FY) 2010.
Categories: DIVERSITY Tags: discrimination, diversity, EEOC, lawsuits
Will Aishwarya Rai Sue Elle India Over Skin Lightening?
The Times of India is reporting that sources close to Bachchan say she is considering a lawsuit against the magazine if she finds that, after further investigation, they did in fact digitally lighten her skin tone.
Categories: DIVERSITY Tags: beauty, diversity, global, multi-culturalism, print, public relations, skin
The Cost of Ignorance By Ladan Nikravan
Culturally naive business managers are allowing their organizations to lose millions of dollars in lost opportunities due to cultural misunderstandings, which are leading to the mismanagement of employees. Miscommunication and a lack of cross-cultural understanding are two main barriers organizations face when it comes to working globally.
Categories: DIVERSITY Tags: business, corporate America, diversity, entrepreneurs, global, international, jobs, marketing, online, training, web conferencing, webinars
Who Moved My Marketing? Social Media Marketing Challenge
It was bound to happen. In a world where the average consumer receives over 5,000 marketing messages a day — how can you be expected to keep track of Your Marketing?
Categories: DIVERSITY, MARKETING, MOBILE, OFFLINE MARKETING, ONLINE MARKETING, PR, SOCIAL MEDIA, TOOLS, TRAINING Tags: business, challenge, entrepreneurs, facebook, marketing, online, social media, tools, training, twitter
The Gift of Diversity: Up Close with Lewis Griggs
“I represent twelve generations, all Anglo blood since the 1600′s, since the Mayflower…I was raised in class; the class of private education, Amherst BA, Stanford MBA, Episcopalian, registered Republican, like Scranton and Rockefeller. In fact, Scranton (Gov. William Scranton, PA) is a good friend of my father’s. They were in the same class at Yale. As was Chuck Pillsbury, after whom my brother was named…I’m heterosexual. I’m married with two children, a girl and a boy…I’ve got my Lands End clothes, my Volvo wagon, and my Golden Retrievers…[But] I’m not just another white male,” says Lewis Griggs from his San Francisco office.
Categories: DIVERSITY Tags: corporate diversity, diversity, lewis griggs, marketing, multiculturalism
