Before the release of the iPad, Amazon’s Kindle was the preeminent e-book reader on the market. Amazon forced publishers to sell most books at $9.99 — a price that came in below the cost of the books.
Before the release of the iPad, Amazon’s Kindle was the preeminent e-book reader on the market. Amazon forced publishers to sell most books at $9.99 — a price that came in below the cost of the books.
One of the best tools in the new marketing frontier is the e-book. Essentially, this is a computer file that is formatted to look like a regular book, but with abilities and qualities that other mediums do not possess. They are viewed on computers, or on various handheld readers like the Kindle or iPad. E-books are instantly available through immediate download to the buyer.