OFFLINE MARKETING
Offline tactics, strategies and plans need to be included in your marketing mix.
Who Moved My Marketing? Social Media Marketing Challenge
It was bound to happen. In a world where the average consumer receives over 5,000 marketing messages a day — how can you be expected to keep track of Your Marketing?
Categories: DIVERSITY, MARKETING, MOBILE, OFFLINE MARKETING, ONLINE MARKETING, PR, SOCIAL MEDIA, TOOLS, TRAINING Tags: business, challenge, entrepreneurs, facebook, marketing, online, social media, tools, training, twitter
Many U.S. companies are hiring … overseas
Corporate profits are up. Stock prices are up. So why isn’t anyone hiring? Actually, many American companies are — just maybe not in your town. They’re hiring overseas, where sales are surging and the pipeline of orders is fat.
Categories: OFFLINE MARKETING Tags: African American, business, corporate America, entrepreneurship, global economy, government, jobs, unemployment, urban
Dominate a Networking Scene in 5 Simple Steps
Networking is an essential part of growing a business. It helps you locate important people who can help to grow your company, and allows you to identify the best investors, staff and consumers for your business. Each time you speak to a new person, you’re marketing your company. Every contact is someone who can help spread the word about your endeavor.
Categories: MARKETING, OFFLINE MARKETING, TRAINING Tags:
How to raise venture capital (without losing your soul)
Venture capital may — or may not be right for you. Bu as your guide to real marketing solutions, you need to understand your options and the process anyway. No matter where you are in the business cycle i.e. seed, growth, maturity, or decline you can’t rest on your laurels. Here Michael describes his experience of raising $28 million in other people’s money”. There are some great lesson here to help you in your business and marketing efforts. Be sure to hear the long version as well.
Categories: MARKETING, OFFLINE MARKETING, ONLINE MARKETING, TRAINING Tags: business, entrepreneurs, facebook, jobs, marketing, offline, online, raising capital, social media, training, twitter
Nation’s Overall Campaign Exceeds $5 Billion
The United States is a nation where more than half of its citizens, say they now worry “about not having enough money” to pay their rent or mortgage according to the Washington Post. Yet as we conclude the mid-term elections, we’re learning that more than $5 billion dollars was spent on political campaigns.
Categories: MARKETING, MOBILE, OFFLINE MARKETING, ONLINE MARKETING, SOCIAL MEDIA, SPECIAL REPORTS Tags: business, economy, elections, entrepreneurship, government, marketing
Avoiding Real Time Marketing and Public Relations Disasters
Writing a customer complaint letter, while still effective is like riding the local bus from New York to California. Today, savvy consumers can reach millions of eyeballs in a fraction of the time by creatively using social media tools. Smart companies and brands recognize this in their customer service, public relations, and marketing efforts. Other companies lose millions of dollars by ineffectively handling these issues and enabling public relations disasters.
Categories: MARKETING, OFFLINE MARKETING, SOCIAL MEDIA Tags: business, entrepreneurs, jobs, kevin smith, marketing, offline, online, public relations, social media, southwest airlines, training, twitter, united airlines
Mrs. Michelle Obama, First Fashionista, Drives $2.7 Billion
First Lady Michelle Obama’s sense of fashion has been widely discussed since she emerged on the national stage. But until now, no one has analyzed the marketing and economic impact of the brands she decides to wear or even mention. But a professor at the New York University, Stern School of Business estimates the value of any given appearance by Michelle Obama at $14 million.
Categories: MARKETING, OFFLINE MARKETING, ONLINE MARKETING, SOCIAL MEDIA Tags: brand, branding, business, entrepreneurs, fashion, first lady, marketing, michelle obama, online, social media, women
Have You Linked Offline Marketing to Increase Online Success?
Few organizations, entrepreneurs, and corporations have effectively connected their offline and online marketing efforts. How often do you go to a great offline brand, that has 10 followers on twitter? They don’t even capture their offline customers or shoppers e-mail addresses? Invite their offline guests to join the entrepreneurs facebook fan page? Whatchutalkinboutwillis?
Categories: MARKETING, OFFLINE MARKETING, ONLINE MARKETING, SOCIAL MEDIA, TOOLS, TRAINING Tags: business, entrepreneurs, facebook, jobs, marketing, offline, online, social media, training, twitter
Stimulus Is The Real Blowing Money Fast (B.M.F.): How We’re Spending $862 Billion
Recently rapper-entertainer Rick Ross (aka “Ricky Rozay”) dropped what became an urban anthem, under the song title of Blowing Money Fast. He glamorizes a number of “street hustlers” and boasts how they “made seven mil a week”. Not too shabby. Do that every week for a year and you’ve grossed a cool $364 million dollars.
Although impressive, it pales next to the B.M.F. power of the federal government through the ARRA (aka “the stimulus’). Through the ARRA it has managed to blow through more than $8OO billion dollars in the same time frame.
Categories: MARKETING, OFFLINE MARKETING, TRAINING Tags: African American, ARRA, business, entrepreneurship, government, jobs, stimulus, unemployment, urban
Offline Tactics Can Boost Online Success
With so much attention focused towards “online marketing” — it’s easy to forget to promote your business offline as well. These are really two sides of the same coin and smart marketers recognize the value of the total package. After all, there was a whole world of business going on before the internet changed the game.
Categories: MARKETING, OFFLINE MARKETING Tags: marketing, online, training
