ONLINE MARKETING

Online marketing is expanding on a daily basis. Stay on top of the industry.

Who Moved My Marketing? Social Media Marketing Challenge

It was bound to happen. In a world where the average consumer receives over 5,000 marketing messages a day — how can you be expected to keep track of Your Marketing?

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Posted by normbond - January 2, 2011 at 2:00 pm

Categories: DIVERSITY, MARKETING, MOBILE, OFFLINE MARKETING, ONLINE MARKETING, PR, SOCIAL MEDIA, TOOLS, TRAINING   Tags: , , , , , , , , ,

Tapping the Crowd for Funds

When recent college graduate Bronson Chang wanted to renovate his uncle’s candy shop in Honolulu, he decided to tap his social network for the funds via a “crowdfunding” website, instead of seeking a loan at a bank.

Crowdfunding sites—such as ProFounder.com, Peerbackers.com, Kickstarter.com and IndieGoGo.com—allow entrepreneurs to raise money collectively toward a monetary target. Entrepreneurs can create a profile on a crowdfunding site listing their monetary goals, an explanation of how the funds will be used, and an end-date for the campaign. Once the information goes live on the site, investors can pledge money toward the entrepreneur’s goal. These sites typically take a small percentage of the funds that an entrepreneur takes home.

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Posted by normbond - December 10, 2010 at 2:38 pm

Categories: MARKETING, ONLINE MARKETING   Tags: , , , , , ,

How to raise venture capital (without losing your soul)

Venture capital may — or may not be right for you. Bu as your guide to real marketing solutions, you need to understand your options and the process anyway. No matter where you are in the business cycle i.e. seed, growth, maturity, or decline you can’t rest on your laurels. Here Michael describes his experience of raising $28 million in other people’s money”. There are some great lesson here to help you in your business and marketing efforts. Be sure to hear the long version as well.

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Posted by normbond - December 5, 2010 at 6:20 pm

Categories: MARKETING, OFFLINE MARKETING, ONLINE MARKETING, TRAINING   Tags: , , , , , , , , , ,

Facebook makes people more social: study

A new study by researchers at the University of Texas has reached some conclusions that go against popular beliefs regarding social media. “Our findings suggest that Facebook is not supplanting face-to-face interactions between friends, family and colleagues,” said S. Craig Watkins, an associate professor of radio, TV and film who headed the research team.

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Posted by normbond - November 24, 2010 at 4:38 pm

Categories: MARKETING, ONLINE MARKETING, SOCIAL MEDIA   Tags: , , , , , , , ,

Nation’s Overall Campaign Exceeds $5 Billion

The United States is a nation where more than half of its citizens, say they now worry “about not having enough money” to pay their rent or mortgage according to the Washington Post. Yet as we conclude the mid-term elections, we’re learning that more than $5 billion dollars was spent on political campaigns.

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Posted by normbond - November 3, 2010 at 5:56 pm

Categories: MARKETING, MOBILE, OFFLINE MARKETING, ONLINE MARKETING, SOCIAL MEDIA, SPECIAL REPORTS   Tags: , , , , ,

Social Media Marketing More Scientific

Social media is having a lightning rod impact on the world of marketing. However, there is still a lot of hit-and-miss in the tactics and strategies being utilized.

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Posted by normbond - November 3, 2010 at 3:29 pm

Categories: MARKETING, ONLINE MARKETING, SOCIAL MEDIA, SPECIAL REPORTS, TRAINING   Tags: , , , , , ,

Mrs. Michelle Obama, First Fashionista, Drives $2.7 Billion

First Lady Michelle Obama’s sense of fashion has been widely discussed since she emerged on the national stage. But until now, no one has analyzed the marketing and economic impact of the brands she decides to wear or even mention. But a professor at the New York University, Stern School of Business estimates the value of any given appearance by Michelle Obama at $14 million.

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Posted by normbond - November 1, 2010 at 1:47 pm

Categories: MARKETING, OFFLINE MARKETING, ONLINE MARKETING, SOCIAL MEDIA   Tags: , , , , , , , , , ,

Have You Linked Offline Marketing to Increase Online Success?

Few organizations, entrepreneurs, and corporations have effectively connected their offline and online marketing efforts. How often do you go to a great offline brand, that has 10 followers on twitter? They don’t even capture their offline customers or shoppers e-mail addresses? Invite their offline guests to join the entrepreneurs facebook fan page? Whatchutalkinboutwillis?

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Posted by normbond - October 22, 2010 at 4:58 pm

Categories: MARKETING, OFFLINE MARKETING, ONLINE MARKETING, SOCIAL MEDIA, TOOLS, TRAINING   Tags: , , , , , , , , ,

Nine Ways to Get a Bigger Lift From Your Marketing Efforts

Any marketing tool you utilize should be designed to increase sales. If you use traditional media like print newspapers, magazines, direct mail, television,radio, and word-of-mouth you want to increase sales.

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Posted by normbond - October 6, 2010 at 8:16 am

Categories: MARKETING, ONLINE MARKETING, TOOLS, TRAINING   Tags: , , , , , ,

the social network – movie

Hollywood has premiered a story about the founders of the social-networking website, Facebook. It started in theaters October 1, 2010. Have you seen it yet? How are you leveraging social media connections in the real world?

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Posted by normbond - October 6, 2010 at 5:25 am

Categories: MARKETING, ONLINE MARKETING, SOCIAL MEDIA   Tags: , , , ,

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