MOBILE
Mobile marketing is the screen you need to keep an eye on.
Hennessy campaign garners 1.3M QR code interactions
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.
Google Buys Restaurant-Review Company Zagat
Zagat—well known for its pocket-size, burgundy-color guides—provides reviews of accommodations, restaurants, bars and shopping locations for more than 100 cities.
Categories: MOBILE Tags: acquisition, entrepreneurship, google, google.wallet, local business, mobile, qr code, small business, Zagat
Google acquires Motorola Mobility $12.5 billion deal
Google CEO Larry Page states, “Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies.”
Categories: MOBILE Tags: acquisition, economy, google, jobs, Motorola Mobility, technology
Google acquires QR code-based startup Punchd
It’s basically the digital version of the the “Buy 10 Get One Free Card” offered by coffee shops and supermarkets.
Who Moved My Marketing? Social Media Marketing Challenge
It was bound to happen. In a world where the average consumer receives over 5,000 marketing messages a day — how can you be expected to keep track of Your Marketing?
Categories: DIVERSITY, MARKETING, MOBILE, OFFLINE MARKETING, ONLINE MARKETING, PR, SOCIAL MEDIA, TOOLS, TRAINING Tags: business, challenge, entrepreneurs, facebook, marketing, online, social media, tools, training, twitter
Mobile TV Service in 20 Markets by the end of 2011
A joint venture of 12 major broadcasters, announced a commitment to upgrade TV stations in 20 DMAs in order to deliver live video to portable devices. By late 2011, the venture will deliver mobile video service in markets representing more than 40% of the US population.
Categories: MARKETING, MOBILE Tags: advertising, business, entrepreneurs, entrepreneurship, jobs, location based, marketing, mobile, mobile marketing
3 Reasons Why Mobile Marketing Is Overtaking Internet Marketing? By Gaurab Borah
There has been a lot of buzz about mobile marketing recently. Mobile marketing is the brand new era of marketing that can put your foot on the path of financial freedom. It is very effective and come in handy while promoting your products. It is a more targeted way of connecting to limitless clients. If you wonder “Is mobile marketing better than internet marketing”.
Categories: MARKETING, MOBILE Tags: advertising, entrepreneurs, entrepreneurship, location based, marketing, mobile, mobile marketing
Facebook Launches a New Mobile Ad Service
More than 20 corporate partners have joined with Facebook in introducing a new service that will allow local merchants to offer “deals” to Facebook users. When the consumer checks into the merchants “place” on Facebook, they’ll receive offers on their mobile device from restaurants, coffee shops, malls and other merchants.
Categories: MARKETING, MOBILE, SOCIAL MEDIA, SPECIAL REPORTS, TOOLS Tags: advertising, business, economy, entrepreneurs, facebook, foursquare, group-on, location based, marketing, merchant, mobile
Nation’s Overall Campaign Exceeds $5 Billion
The United States is a nation where more than half of its citizens, say they now worry “about not having enough money” to pay their rent or mortgage according to the Washington Post. Yet as we conclude the mid-term elections, we’re learning that more than $5 billion dollars was spent on political campaigns.
Categories: MARKETING, MOBILE, OFFLINE MARKETING, ONLINE MARKETING, SOCIAL MEDIA, SPECIAL REPORTS Tags: business, economy, elections, entrepreneurship, government, marketing
Mobile Marketing is the New Killer App
One of the most intriguing things about mobile marketing is the broad number of sectors it covers. How can you afford to ignore web development, text, video, e-commerce, advertising, education courses, television and soon flash applications on your phone?
