PR

Info regarding the practice of managing communication between an organization and its publics

Is Home Depot Shaking Down Shoplifters to Make Millions?

A class-action suit alleges that Home Depot has intimidated thousands of customers accused of shoplifting into collectively paying millions of dollars to have such accusations dropped, even though the company has no intention of suing.

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Posted by normbond - September 12, 2013 at 3:01 pm

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Court Rules ‘Dissatisfied Customers Yelp Comments Can Stay on Web’

“The decision confirms the importance of not shutting down public discussion on the Internet just because someone doesn’t like what’s being talked about.”

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Posted by normbond - January 3, 2013 at 3:00 pm

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Global Fusion Festival Adds Grammy Winner Brandy to Blockbuster Line-Up

When the Blogging While Brown 2012 Conference hit Philly, MAC (The Philadelphia Multicultural Affairs Congress) sponsored lunch. What better way to get your message out than to connect with more than 200 bloggers?

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Posted by normbond - July 3, 2012 at 1:12 am

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The Difference Between Marketing, PR, Advertising, and Personal Branding

If you want to brand yourself you need to understand that it is much more effective when other people talk about you in a positive fashion compared to self-promotion.

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Posted by normbond - September 27, 2011 at 11:43 am

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The leaked campaign to attack WikiLeaks and its supporters

As creepy and odious as this is, there’s nothing unusual about these kinds of smear campaigns.

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Posted by normbond - February 14, 2011 at 2:08 am

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Tell Your Story… and Social Media University: Media Access Workshop

More than 150 community leaders, non-profit staff and small business owners capitalized on the opportunity to gain hands-on skills and training from local media professionals and digital experts. The program included both a “Journalism Panel” and a “Digital Journalism Panel”.

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Posted by normbond - February 3, 2011 at 2:52 am

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Who Moved My Marketing? Social Media Marketing Challenge

It was bound to happen. In a world where the average consumer receives over 5,000 marketing messages a day — how can you be expected to keep track of Your Marketing?

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Posted by normbond - January 2, 2011 at 2:00 pm

Categories: DIVERSITY, MARKETING, MOBILE, OFFLINE MARKETING, ONLINE MARKETING, PR, SOCIAL MEDIA, TOOLS, TRAINING   Tags: , , , , , , , , ,

PR RENAISSANCE: The Power of PR to Impact Diversity, Marketing & the Bottom Line

Recently I joined the National Black Public Relations Society (NBPRS) as a presenter for their Web Cafe series of FREE webinars.

It was an enjoyable session which I titled:
PR RENAISSANCE: The Power of PR to Impact Diversity, Marketing & the Bottom Line

The one hour session was described as follows:

Census 2010 promises to reveal that America is now more diverse than ever. As a communicator in the “Age of Obama” how do the changing demographics impact the touchpoints of your company, organization, or personal brand? How can this new reality be leveraged strategically and effectively? And what are the PR pitfalls that can derail your efforts and make your brand the next PR disaster?

The competition for mindshare is more intense than ever. It’s mission critical to leverage social media, targeted marketing strategies, and consumer participation to bring change from the outside in. Tomorrow’s brand leaders are working now to effectively move the message from the marketplace to the executive offices and the boardroom in a coordinated manner. They engage in continuous learning, exploring the opportunities to benefit from the connections, interactions, and alliances that are possible on a global scale. At the end of this 60-minute session, you will learn:

* How to define and assess the big picture of diversity and its relationship to marketing and public relations

* How to create a strategic marketing and PR plan that leverages diversity and leads to a top down approach

* Why everything you do either builds or weakens your PR efforts and why you need to know whether your efforts are doing one or the other

You can watch the presentation by clicking here

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Posted by normbond - December 13, 2010 at 7:52 pm

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