PR
Info regarding the practice of managing communication between an organization and its publics
Court Rules ‘Dissatisfied Customers Yelp Comments Can Stay on Web’
“The decision confirms the importance of not shutting down public discussion on the Internet just because someone doesn’t like what’s being talked about.”
Categories: PR Tags: business, Christopher Dietz, complaints, customer reviews, entrepreneurs, Fairfax County, Jane Perez, lawsuit, libel, Paul Alan Levy, PR, Public Citizen, public relations, review sites, Supreme Court, Virginia, Yelp
Global Fusion Festival Adds Grammy Winner Brandy to Blockbuster Line-Up
When the Blogging While Brown 2012 Conference hit Philly, MAC (The Philadelphia Multicultural Affairs Congress) sponsored lunch. What better way to get your message out than to connect with more than 200 bloggers?
Categories: PR Tags: #GFF2012, Blogging While Brown, BWB2012, Global Fusion Festival
The Difference Between Marketing, PR, Advertising, and Personal Branding
If you want to brand yourself you need to understand that it is much more effective when other people talk about you in a positive fashion compared to self-promotion.
Categories: PR Tags: advertising, marketing, personal branding, PR
The leaked campaign to attack WikiLeaks and its supporters
As creepy and odious as this is, there’s nothing unusual about these kinds of smear campaigns.
Categories: PR Tags: Bank of America, business, entrepreneurship, HBGary, pwned, security, social media, wikileaks
Tell Your Story… and Social Media University: Media Access Workshop
More than 150 community leaders, non-profit staff and small business owners capitalized on the opportunity to gain hands-on skills and training from local media professionals and digital experts. The program included both a “Journalism Panel” and a “Digital Journalism Panel”.
Categories: PR Tags: business, community organizers, entrepreneurs, jobs, journalism, media, offline, online, public relations, social media marketing, training, twitter
Who Moved My Marketing? Social Media Marketing Challenge
It was bound to happen. In a world where the average consumer receives over 5,000 marketing messages a day — how can you be expected to keep track of Your Marketing?
Categories: DIVERSITY, MARKETING, MOBILE, OFFLINE MARKETING, ONLINE MARKETING, PR, SOCIAL MEDIA, TOOLS, TRAINING Tags: business, challenge, entrepreneurs, facebook, marketing, online, social media, tools, training, twitter
PR RENAISSANCE: The Power of PR to Impact Diversity, Marketing & the Bottom Line
Recently I joined the National Black Public Relations Society (NBPRS) as a presenter for their Web Cafe series of FREE webinars.
It was an enjoyable session which I titled:
PR RENAISSANCE: The Power of PR to Impact Diversity, Marketing & the Bottom Line
The one hour session was described as follows:
Census 2010 promises to reveal that America is now more diverse than ever. As a communicator in the “Age of Obama” how do the changing demographics impact the touchpoints of your company, organization, or personal brand? How can this new reality be leveraged strategically and effectively? And what are the PR pitfalls that can derail your efforts and make your brand the next PR disaster?
The competition for mindshare is more intense than ever. It’s mission critical to leverage social media, targeted marketing strategies, and consumer participation to bring change from the outside in. Tomorrow’s brand leaders are working now to effectively move the message from the marketplace to the executive offices and the boardroom in a coordinated manner. They engage in continuous learning, exploring the opportunities to benefit from the connections, interactions, and alliances that are possible on a global scale. At the end of this 60-minute session, you will learn:
* How to define and assess the big picture of diversity and its relationship to marketing and public relations
* How to create a strategic marketing and PR plan that leverages diversity and leads to a top down approach
* Why everything you do either builds or weakens your PR efforts and why you need to know whether your efforts are doing one or the other
You can watch the presentation by clicking here
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