Archive for the ‘SOCIAL MEDIA’ Category

Who Moved My Marketing? Social Media Marketing Challenge

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It was bound to happen. In a world where the average consumer receives over 5,000 marketing messages a day — how can you be expected to keep track of Your Marketing?

Groupon’s $6 Billion Gambler By BARI WEISS

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The 30-year-old CEO in Chicago is changing the way we buy from local businesses. And trying to make billions doing it.

10 Extremely Helpful Social Media Management Tools

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As you work to grow and increase the impact of your brand you need high quality information tools. The challenge is that there are literally thousands of new tools becoming available on a daily basis. How do you navigate through the clutter? That’s why we seek to help our readers cut through the noise, save time and make money.

25 Strategies For Building Your Business Brand On Twitter

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Now, many people don’t understand twitter or how it can be used to build their business. Some still think it’s just teenagers fooling around or people sending their lunch selections to their friends. Honestly, there is some of that going on. But like most things having a strategy, goals, and a purpose to your actions will help you attain tremendous positive results. I’ve been able to amass over 10,000 followers on twitter and accumulated many great benefits.

Facebook makes people more social: study

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A new study by researchers at the University of Texas has reached some conclusions that go against popular beliefs regarding social media. “Our findings suggest that Facebook is not supplanting face-to-face interactions between friends, family and colleagues,” said S. Craig Watkins, an associate professor of radio, TV and film who headed the research team.

Facebook Launches a New Mobile Ad Service

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More than 20 corporate partners have joined with Facebook in introducing a new service that will allow local merchants to offer “deals” to Facebook users. When the consumer checks into the merchants “place” on Facebook, they’ll receive offers on their mobile device from restaurants, coffee shops, malls and other merchants.

Nation’s Overall Campaign Exceeds $5 Billion

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The United States is a nation where more than half of its citizens, say they now worry “about not having enough money” to pay their rent or mortgage according to the Washington Post. Yet as we conclude the mid-term elections, we’re learning that more than $5 billion dollars was spent on political campaigns.

Social Media Marketing More Scientific

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Social media is having a lightning rod impact on the world of marketing. However, there is still a lot of hit-and-miss in the tactics and strategies being utilized.

Avoiding Real Time Marketing and Public Relations Disasters

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Writing a customer complaint letter, while still effective is like riding the local bus from New York to California. Today, savvy consumers can reach millions of eyeballs in a fraction of the time by creatively using social media tools. Smart companies and brands recognize this in their customer service, public relations, and marketing efforts. Other companies lose millions of dollars by ineffectively handling these issues and enabling public relations disasters.

Mrs. Michelle Obama, First Fashionista, Drives $2.7 Billion

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First Lady Michelle Obama’s sense of fashion has been widely discussed since she emerged on the national stage. But until now, no one has analyzed the marketing and economic impact of the brands she decides to wear or even mention. But a professor at the New York University, Stern School of Business estimates the value of any given appearance by Michelle Obama at $14 million.


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