Disappointing news in Twitter’s first earnings report as a public company
Going public ain't easy. And for a social media hub Twitter changes are necessary to keep the company in the good graces of stockholders. On Thursday, the company’s stock was down more than 20 percent in midday trading to $51.89 a share.
It seems investors fear the company may have hit a wall due to a drop in user growth and engagement. Sure there's still hundreds of millions of users, but the name of the game is expansion, growth and profits. So look for changes in the platform real soon.
“We simply need to make Twitter a better Twitter,” CEO Dick Costolo told investors.
What they will look like for users remains to be seen. Most of the ideas will resolve around ways to attract more advertising dollars. However, if the user experience suffers, don't expect to see engagement and growth increase.
What's your thoughts on keeping Twitter relevant?