Facebook makes people more social: study
A new study by researchers at the University of Texas has reached some conclusions that go against popular beliefs regarding social media. "Our findings suggest that Facebook is not supplanting face-to-face interactions between friends, family and colleagues," said S. Craig Watkins, an associate professor of radio, TV and film who headed the research team. "In fact, we believe there is sufficient evidence that social media afford opportunities for new expressions of friendship, intimacy and community."
With the holiday travel season upon us, "Black Friday" looming, and increased communications between friends and family it's good to know Facebook won't make you -- less social. There are 500 million Facebook users worldwide. Although individual users drove the early growth, Facebook is now a marketers haven. Do you need tools to help you better utilize Facebook in your own plans?
Fortune 500 companies, government agencies, educational institutions, community organizations and small businesses are all increasingly looking to Facebook as part of their marketing mix. With this type of broad usage, any negative concerns will be magnified across an increasingly large networking circle.
"There is a noteworthy difference in orientation in how to use a tool like Facebook. We found that for women the content tends to be more affectionate, and (they) are especially interested in using it for connection," said Watkins. "For men, it's more functional," he added.
Watkins pointed out that, for example, women are more likely to post pictures of social gatherings with friends, while men are more likely to post pictures of hobbies, or post a political or pop-culture related link.