Facebook makes people more social: study

A new study by researchers at the University of Texas has reached some conclusions that go against popular beliefs regarding social media. "Our findings suggest that Facebook is not supplanting face-to-face interactions between friends, family and colleagues," said S. Craig Watkins, an associate professor of radio, TV and film who headed the research team. "In fact, we believe there is sufficient evidence that social media afford opportunities for new expressions of friendship, intimacy and community."

With the holiday travel season upon us, "Black Friday" looming, and increased communications between friends and family it's good to know Facebook won't make you -- less social. There are 500 million Facebook users worldwide. Although individual users drove the early growth, Facebook is now a marketers haven. Do you need tools to help you better utilize Facebook in your own plans?

Fortune 500 companies, government agencies, educational institutions, community organizations and small businesses are all increasingly looking to Facebook as part of their marketing mix. With this type of broad usage, any negative concerns will be magnified across an increasingly large networking circle.

"There is a noteworthy difference in orientation in how to use a tool like Facebook. We found that for women the content tends to be more affectionate, and (they) are especially interested in using it for connection," said Watkins. "For men, it's more functional," he added.

Watkins pointed out that, for example, women are more likely to post pictures of social gatherings with friends, while men are more likely to post pictures of hobbies, or post a political or pop-culture related link.

But what about you? How do you use Facebook? Has it increased or decreased your ability to connect with people or generate business offline? Let me know your thoughts on the research.

Norm Bond
NORM BOND shows people how to use digital marketing tools to find customers, grow sales and increase profits. And if you're not using digital tools he shows you how to do that too. He currently splits his time between Bangkok, Thailand and the U.S. He is available for consulting and speaking.
Norm Bond

@normbond

Digital Marketing, social media, PR. Solution dealer. Crashes servers. Sells out events. Highly influential | Learn more https://t.co/3qYcsjLKUb
@HillaryClinton he too busy tweetin', watching NFL, NASCAR and being the #DotardInChief - 4 hours ago
Norm Bond
Norm Bond
Spread the Word!

OVERWHELMED BY MARKETING? GET WITH THE FREE PROGRAM!

Join our weekly newsletter to learn things like "How to Use Digital Marketing to Attract New Customers". Get proven tips for effective Web, email and social media marketing. Don't wait.  GET IN NOW!


Read previous post:
Facebook Launches a New Mobile Ad Service

More than 20 corporate partners have joined with Facebook in introducing a new service that will allow local merchants to...

Close