NORMBONDMARKETS.COM Your Guide to Real Marketing Solutions. Mon, 01 Sep 2014 13:00:42 +0000 en-US hourly 1 Your Guide to Real Marketing Solutions. NORMBONDMARKETS.COM no Your Guide to Real Marketing Solutions. NORMBONDMARKETS.COM Are you a Frank solopreneur? See how social media can help Tue, 12 Aug 2014 15:10:50 +0000

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40 Global Tourist Scams to Avoid this Summer Thu, 31 Jul 2014 22:03:56 +0000 In a tight global economy, some people are always going to be looking for a way to make some fast and easy money. Don’t let it happen at your expense. Tweet this! Here are 40 tips to help you as you travel around the world, or around your local neighborhood. And if we missed any please leave your comments below. Safe travels!

40 Tourist Scams to Avoid This Summer

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“Brogrammers of Silicon Valley” Face Sexism Allegations Tue, 29 Jul 2014 20:58:15 +0000 So it seems some of the “Brogrammers of SiliconValley” are running into challenges in managing gender diversity. Writing over at Mashable, Rebecca Ruiz details the exploits of no less than five high profile, well funded, startup executives dealing with sexual harassment snafus.

Why are some of the executives at America’s most “disruptive” companies being hit by sexual harassment lawsuits? There is almost no faster way to get the money going in the opposite direction. Most investors don’t want to be reading your raunchy sex-missives and inappropriate text messages in public via court documents.

In 2013 investors pumped $24.8 billion to entrepreneurs. This represented an increase of 8% from the previous year. And while it’s not the same as the dotcom levels of 2000, when dopey angel investors threw a trillion dollars at company founders some of whom had their business plan written on a napkin —  this is still very good money if you can get it.

Consider Justin Mateen, the 28-year-old co-founder and chief marketing officer of dating app Tinder. According to a complaint alleging “sexual harassment and discrimination” filed in California courts,  he stripped Whitney Wolfe of her co-founder title because it “makes the company look like a joke”.  IAC  with Chairman Barry Diller is one of the financial backers of Tinder.

texts sent by Mateen to Wolfe according to the complaint
texts sent by Mateen to Wolfe according to the complaint

But wait, there’s more! Some of your recall when Snapchat turned down a $3 billion cash acquisition offer from Facebook. Some even called the 23-year-old CEO, Evan Spiegel smart for rejecting the bid (the company has received a reported $133 million in funding from angel investors and venture capitalist firms). He took a PR hit in May when Valleywag published some of his emails from undergrad days at Stanford. One of which is the intellectually stimulating “Fuck Bitches Get Leid“.  They described a mentality of viewing women as pretty much hood ornaments, like for your new Ferrari.

And really, when you’re in a frat and exchanging e-mails with your bros it’s all good. But this mentality takes a decisive turn for the worst when you’re CEO of a fast growing multi-million dollar entity with an end game to go public and sell stock on Wall Street. Tweet this! For most companies there is a direct relationship between sexual harassment lawsuits and profits. As the former goes up, the latter goes down.

Evan Spiegel emailWhen I published a diversity magazine in the 1990′s one of the things that was obvious was that women were key as employees, customers and influencers. For many Fortune 500 companies that was, and in most cases remains, a tough reality to fully embrace. Oh sure, you’ll see the lofty statements about “valuing diversity” “respecting the  individual” and “no glass ceiling” — but take a look at the board of directors and other key positions at the C-level and you’ll see there is still a great distance to travel. Or consider the recent agreement by Tweet this! JPMorgan Chase to pay $1.45 million to settle sexual harassment claims by some of its female mortgage bankers.

Today many of the fast money getting,

. And it is increasingly coming back to bite them in a place that’s not pleasant. “Immediately upon receipt of the allegations contained in Ms. Wolfe’s complaint, Mr. Mateen was suspended pending an ongoing internal investigation,” IAC said in a statement.

In today’s hyper-connected digital world, very little can stay private (ask one Donald Sterling). When you’re raising hundreds of millions and want to go public you have to mature fast and hold yourself to a higher standard. Tweet this! Some people are going to have to clean up their act to stay on the big stage


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NBC gets $4.5 million for 30-second Super Bowl spots Tue, 22 Jul 2014 18:56:12 +0000 4.5 million for 30 seconds

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Philadelphia Inquirer, Philadelphia Daily News and Sold at Auction Tue, 27 May 2014 20:59:19 +0000 Inquirer, Daily News,

Well guess what you can buy for a cool $88 million? Yep, two newspapers and a website in the nation's fifth largest market.  
And that's just what a group led by Lewis Katz and H.F. Gerry Lenfest did on Tuesday. They bid $88 million at a court ordered auction, and won control of the parent company of the Philadelphia Inquirer, Philadelphia Daily News and  

The entity's ownership has shifted five times since 2006. And with the ever changing generational, technology,and cultural shifts going on in today's marketplace this may not be the last sale. Internally there's a battle over whether the focus should be hyper-local journalism, investigative stories, or growing the site (which some have described as a competing newsroom).

The media marketplace of today is littered with the carcasses of big city newspapers that couldn't adapt. Many of the fundamentals are not in place to stay relevant and profitable. 

So what do you think?


Philadelphia Inquirer, Philadelphia Daily News and with an $88 million bid at an auction

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Is Your Website Busted and Shooting You in the Foot? Fri, 11 Apr 2014 18:16:24 +0000 You ever read an article, get a flyer, or hear about a business or professional, and excitedly pull up their website — only to be disappointed? The articles are ten years old, images are missing, links are broken, and the overall site is just — busted.

Don't be a loser
Don’t be a website loser

Some of you know what I mean. Maybe you have put a business name into Google and clicked on the results (or even worse, didn’t find any results). This is a definite loser in terms of making a good impression, building a relationship and growing your business.

When I first started offering websites in 1998 this was understandable. The entire WorldWideWeb concept was new. You needed to understand this language called HTML. People were using dial-up to access the internet and watching video was so slow we said www meant the “world wide wait”. And oh yeah, things were incredibly expensive and simple sites were in the thousands of dollars.

But in 2014, this type of web presence is unacceptable for any business or professional. And it’s actually costing you money to be so unkempt with your web game. Just Tweet this! today I visited a site, and after taking a look decided NOT to call the contact I had read about.

Today there are tools that allow any business owner, entrepreneur or organization to display a professional, fresh and clean web presence. This includes a business description or summary, photos, videos, links to your social media sites including Facebook, Pinterest, YouTube, Google+ and even include a map with directions to your offline location. And you can update this info as easily as you can upload a photo to Facebook or send an email. For example on you can create a profile, and even send a free SMS text message of your listing to a mobile phone user. And all of this is available for less than $50 per month and can be quickly updated without needing a “webmaster”.

But it doesn’t happen by magic. You have to assume responsibility for your online brand. The global economy is real. Your online hours are 24/7/365.  Take the time to update your content. And you must develop at least a working knowledge of an effective internet marketing strategy. Without this you can easily get ripped off by “professionals” because you have no clue as to what you’re paying for and more importantly what you need for your business.

Don’t be dead in the internet water. Why let you website become a liability when today there are user friendly tools to turn it into a positive asset?

Be sure to leave your comments below, and if you’ve got a busted site please contact me so that we can get your site ready for company.   

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Why ‘Flappy Bird’ Was Pulled, While Generating $50K in Daily Ad Monies Thu, 13 Feb 2014 12:25:01 +0000 “Flappy Bird” initially had a quiet start to life, launching in May 2013, and wasn’t even promoted by its creator, the 29-year-old Hanoi, Vietnam based, Dong Nguyen.

But hey it’s the digital age, and viral is as viral does. So when Swedish Gamer and YouTube phenom PewDiePie (22 million channel subscribers, seriously) —featured it in a rundown of his favorite games — POW. The video has since been watched 9.8 million times, and helped to propel “Flappy Bird” to the top of the app charts. And you want revenue? Well Flappy Bird was bringing in $50,000 a day in advertising revenue.

So why pull a game that seemed to have reached the Nirvana of app developers worldwide? Dong says it best,”It was just too addictive.” He says he didn’t intend for people to play the game for hours at a time, as many gamers appear to have done. So p o o f, he pulled the free game from the Apple store and they have officially flapped away from the coop.

But no worries. If you need to get your flap on, you can find versions of the game in stores online. And you can even shell out some cash for an old phone that has the game preloaded.

But what’s the marketing takeaway here boys and girls?

Dong Nguyen, Flappy Bird
Dong Nguyen, creator of Flappy Bird

Well one, fame ain’t for everybody. Being under the microscope with millions of people making comments about your creation can change the way you see the world. Dong said he has virtually disconnected himself from the Internet and hasn’t checked his email in days. (shout out if he comes back and decides to read this post).

Two, you don’t have to spend huge monies to go viral. Sometimes you get the right influencer, market maker, or celebrity to connect with your creation and it’s straight to the moon. Not that you can count on that as a strategy, but it happens. This leads us to our third takeaway.

Be authentic in all you do. Again check out Dong (that’s funny) —  he says he spent three days developing Flappy Bird. And it utilizes a distinctive retro style that is simple and compelling. “It is pure. It is all about the game, not about the ornamentation or decoration,” he said.

What do you have to say now? Let me know below.


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Why So Few Black Presenters at Social Media Conferences? Tue, 11 Feb 2014 23:46:04 +0000 Social Media Marketing World
Social Media Marketing World 2014

Increasingly I’m getting these promotions and invitations to attend the “leading social media conferences“. What’s disturbingly missing from many of these events are African Americans as presenters, panelists and keynote speakers.

America has become more diverse than ever (ask the Republican Party) – and yet even the new media experts seem to be clinging to a racial version of America that does not reflect the reality. If you look closely at the speaker and panel lineups, you might imagine that it’s 1950 all over again.

The African American $1.2 trillion niche is crucial to the US economy. What kind of opportunities exist knowing that African Americans are heavy users of social media and broadband for jobsConsider that 92% of African Americans own a cell phone, and 56% own a smartphone according to a report from Pew Internet.  

Also Blacks influence social media including Twitter, Facebook, Instagram and Tumblr among others. Even the industry journal Ad Age cautioned, “Marketers Shouldn’t Bypass African American Consumers“.

And major consumer brands are sponsoring, attending and relying on these event organizers for leadership. You’ll see brands like IBM, Adobe, Walmart, Whole Foods, Dunkin’ Donuts, Hershey’s, AMC Theaters, LinkedIn, Boston Celtics, Intuit, Century 21, Marriott, Hilton, Aetna, Experian, Discover, Oracle, and Tyson Foods.

Wayne Sutton, founder of PitchTo, told Business Insider that there are tons of African Americans throughout the country doing amazing things in the field of technology, but a lot of people just haven’t heard about them. Perhaps if more of them were included on these conferences and events their message could reach a broader market. 

Of course many of the organizers will say this is a tech event, not a race conference. However, the reality is that you can find talent and African American in the same package *raises hand*. As Sutton stated whether it’s social media, mobile, digital, or consultants you can find African Americans in the mix.

The question to event organizers and planners who “can’t find them” is “where are you looking”?

In the meantime we’ll have the Urban Tech Fair, which recognizes the need for access, education, and to drive commerce in our own communities. You can also gain more awareness of the impact of urban culture and music on brands, sports and pop culture. By supporting these types of events you’ll be sure to meet and experience some of the professionals you won’t find on the general circuit.


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Disappointing news in Twitter’s first earnings report as a public company Fri, 07 Feb 2014 19:27:43 +0000 Going public ain’t easy. And for a social media hub Twitter changes are necessary to keep the company in the good graces of stockholders. On Thursday, the company’s stock was down more than 20 percent in midday trading to $51.89 a share.

It seems investors fear the company may have hit a wall due to a drop in user growth and engagement. Sure there’s still hundreds of millions of users, but the name of the game is expansion, growth and profits. So look for changes in the platform real soon.

“We simply need to make Twitter a better Twitter,” CEO Dick Costolo told investors.

What they will look like for users remains to be seen. Most of the ideas will resolve around ways to attract more advertising dollars. However, if the user experience suffers, don’t expect to see engagement and growth increase.

What’s your thoughts on keeping Twitter relevant?

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