Philadelphia definitely knows how to throw a party. For proof, look no further than the Global Fusion Festival. Now in its sixth year, this free event attracts over 30,000 attendees. It's also the largest one day festival held in "the City of Brotherly Love".
The event got some extra push by integrating social media including Facebook twitter, and online contests. In addition, when the Blogging While Brown 2012 Conference hit Philly, MAC (The Philadelphia Multicultural Affairs Congress) sponsored lunch. What better way to get your message out than to connect with more than 200 bloggers?
Executive Director Tanya Hall spoke to the attendees, sponsored a contest for a trip back to Philly, and announced a hashtag #GFF2012 to keep everyone informed of the event news via twitter. Watch her remarks in the video below.
Event sponsorship is an excellent marketing tool. It provides a way to connect your offline and online marketing efforts directly to your target audience. In today's market, smart event organizers capitalize on opportunities to generate brand awareness and create buss. And speaking of buzz, R&B singer Brandy was just added to the stellar line-up for this years event.
Are you capitalizing on event sponsorship opportunities in your marketing mix?
NORM BOND is a global marketer, digital strategist, speaker and consultant who splits his time between Bangkok,Thailand and the U.S. He conducts workshops and social media training for entrepreneurs, small business, nonprofits and multinational corporations. He has a MS in Information Science and is an ex-IBM marketing rep.
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