How Different Generations Consume Content Online: INFOGRAPHIC
You realize that different generations have different tastes, preferences and expectations. From technology, to clothes to restaurants smart marketers segment their audience and appeal based on their unique expectations. It also turns our that each generation consumes different types of online content.
Millennials (1981-1997), Generation X (1965-1980), and Baby Boomers (1946-1964) were part of a 1200 person survey. The work was done by BuzzStream and Fractl with the intent to get a better idea of the habits of each group. The results are reflected in the infographic below.
Give a look and keep this in mind when you want to create content for your auntie or your bestie.
Now you know the online audiences are more diverse and larger than ever. What are you doing to provide content that speaks to the interests of the key segments fo your audience?
Let me know in the comments.
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