Dr. Martin Seligman is the renowned Penn professor of psychology. His pioneering work argued that a major component of human depression consisted of a "learned" pessimistic attitude.
His research shows that often, if we don't have success after repeated attempts to do something, we can lose confidence and eventually give up trying. This folks is called "learned helplessness."
Watch the video below (6-minutes) to see a brief but interesting take on the concept from a college class.
If this is true, what are the implications for you, your prospects, your customers, or your community? Please share your comments below.