Marketing Art and Culture in India
I had the opportunity to visit Royal Arts & Crafts, one of the leading manufacturers and exporters of handicraft products in Udaipur during my visit to India. Immediately upon entering, we were offered the chance to see all the activities going on in the studio, including observing the process by which the paintings are made on silk, paper, canvas, marble and wood.
Our sales rep, Vikrum, took his time, and displayed expert product knowledge. As a global marketer, I asked about the shop's online presence. He shared that that company had a website and also communicates via e-mail. I also learned that they have a very strong offline marketing network and supply channel. They represent over 300 artists, working together, to collectively provide inventory to Royal Arts & Crafts, which then markets and distributes the products globally.
Linda, The Skin Diva, International Spa Trainer spoke of her great buys uncovered during our visit in the video.
I was duly impressed and even enjoyed a cold India beer, Kingfisher on the premises. We agreed to work together to cross market and promote. So I quickly pulled out my Handycam and shot a brief video which I promised to upload to YouTube. This type of real-time collaboration shows the opportunities available by connecting offline traditional marketers with online marketing professionals.
Let me know what you think and how you're integrating your offline, online and global marketing efforts.