Marketing Art and Culture in India

I had the opportunity to visit Royal Arts & Crafts, one of the leading manufacturers and exporters of handicraft products in Udaipur during my visit to India. Immediately upon entering, we were offered the chance to see all the activities going on in the studio, including observing the process by which the paintings are made on silk, paper, canvas, marble  and wood.

Our sales rep, Vikrum, took his time, and displayed expert product knowledge. As a global marketer, I asked about the shop's online presence. He shared that that company had a website and also communicates via e-mail. I also learned that they have a very strong offline marketing network and supply channel.   They represent over 300 artists, working together, to collectively provide inventory to Royal Arts & Crafts, which then markets and distributes the products globally.

Linda, The Skin Diva, International Spa Trainer spoke of her great buys uncovered during our visit in the video.

I was duly impressed and even enjoyed a cold India beer, Kingfisher on the premises. We agreed to work together to cross market and promote. So I quickly pulled out my Handycam and shot a brief video which I promised to upload to YouTube.  This type of real-time collaboration shows the opportunities available by connecting offline traditional marketers with online marketing professionals.

Let me know what you think and how you're integrating your offline, online and global marketing efforts.

Norm Bond
NORM BOND shows people how to use digital marketing tools to find customers, grow sales and increase profits. And if you're not using digital tools he shows you how to do that too. He currently splits his time between Bangkok, Thailand and the U.S. He is available for consulting and speaking.
Norm Bond

@normbond

Digital Marketing, social media, PR. Solution dealer. Crashes servers. Sells out events. Highly influential | Learn more https://t.co/3qYcsjLKUb
Norm Bond
Norm Bond
Spread the Word!

OVERWHELMED BY MARKETING? GET WITH THE FREE PROGRAM!

Join our weekly newsletter to learn things like "How to Use Digital Marketing to Attract New Customers". Get proven tips for effective Web, email and social media marketing. Don't wait.  GET IN NOW!


Read previous post:
DOJ sues Apple over price-fixing scheme

Before the release of the iPad, Amazon's Kindle was the preeminent e-book reader on the market. Amazon forced publishers to...

Close