MOBILE IS THE SCREEN TO KEEP YOUR EYES ON
As consumers and businesses increasingly turn to their mobile device,
the marketing effort follows.
The term omni-channel consumer is being increasingly used to
refer to a consumer segment that is constantly plugged in or connected to a
communications network from some type of personal mobile device.
Mobile marketing provides the target audience with time and location sensitive
information that promotes goods, services and ideas.
Today this communication could start from your local neighborhood coffee shop,
someone sitting in the passenger seat of a moving vehicle,
or from a restaurant on the other side of the globe --
twelve timezones away,
They all share a common goal.
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