The top line in your income statement is "sales" - but what drives sales? Marketing. Point blank period, if you're not marketing, then your sales will suffer.
Any marketing tool you utilize should be designed to increase sales. If you use traditional media like print newspapers, magazines, direct mail, television,radio, and word-of-mouth you want to increase sales.
Perhaps you prefer palm cards, party cards, flyers, posters, coupons, even refrigerator magnets designed to increase sales. Some of you use social media with twitter, Facebook, YouTube, foursquare; podcasts, blogtalk, text messaging, video marketing, mobile marketing, SEO and video web conferencing to increase sales. And then there's event marketing, sponsorships, branded content, product placement, in-store, point-of-sale, street teams, ad sense and ad words to increase sales. We can't even identify all of the creative marketing tactics and tools to utilize here, but they all share a common denominator which is "increase sales."
Now with limited economic resources,competition at heightened levels, consumers holding their purses tighter than ever, the person who makes the best marketing allocation decisions is going to realize the most bang for their marketing bucks.
So, how can you determine and utilize the best marketing tool for your unique situation? Here are nine muscle marketing tips to make sure that you're at the front of the line.
Tip 1) Identify your target market. It all starts here. Who in the heck are you trying to reach? And guess what.. it ain't "everybody". Too often amateur marketers think that "everybody wants my stuff". Sorry it just ain't so. There has to be a target for any product.
Click here to get the other eight tips.
NORM BOND is a global marketer, digital strategist, speaker and consultant who splits his time between Bangkok,Thailand and the U.S. He conducts workshops and social media training for entrepreneurs, small business, nonprofits and multinational corporations. He has a MS in Information Science and is an ex-IBM marketing rep.
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