Smarketing on Twitter with Startup Canada
Just about every entrepreneur I speak with wants more customers. Growing revenue and increasing your customer base means you're serving more people and advancing towards your mission. But did you know that you can grow your customer base and revenue by 20 percent just by aligning sales and marketing? That's "Smarketing".
And I recently joined a TwitterChat hosted by Startup Canada on this very topic. A group of entrepreneurs from around the globe shared our tips, tools and ideas on how companies of all sizes can improve their Smarketing. We posted the recap to Storify.
Check it out. And let me know your thoughts in the comments.