VideoActive: Tapping into the Urban Dollar
Want to reach the “urban market”? The hows, whys and why nots are discussed in this controversial segment of VideoActive.
Categories: DIVERSITY Tags: African American, Asian, Charles Major, Chris Curtis, entrepreneurship, google, Latino, market development, marketing, Norm Bond, urban, videoactive
Bullsh*t Rappers Tweet: @MisterChuckD Goes In on NGAS In Paris
Never one to keep the righteous knowledge to himself @MrChuckD uses his @twitter voice to BLAZE on NGAS in Paris before a night’s rest
Categories: SOCIAL MEDIA Tags: African American, blacks, chuck d, entrepreneurship, global, jay z, june black music month, kanye west, music, NGA, NGAS, niggas in paris, public enemy, urban
How To Market To The Urban Consumer: Interview with Norm Bond
A couple of weeks ago I had an opportunity to interview Norm Bond. Norm is Chairman of the National Alliance of Market Developers and a gifted marketer who specializes in marketing to the urban consumer.
Categories: MARKETING Tags: African American, Black, Charles Major, consumer marketing, mogul, Norm Bond, urban
Walmart’s Tony Rogers: ‘Blow Up’ Your Multicultural Budget
“I’ve come to the conclusion that if you really want to be serious about multicultural, one way to do it is just blow up the multicultural budget,” Mr. Rogers said. “Take the multicultural budget out of a silo and push it out into the business units.
Categories: DIVERSITY Tags: African American, business, diversity, economy, entrepreneurship, Hispanic, jobs, marketing, multicultural, racism, Walmart
@Event Caribbean 2011 Barbados: The Catalyst for Economic Development
@event Caribbean 2011 will explore how the people of the region can best use Information and Communication Technologies (ICT) to advance the economic and social development of their nations.
Categories: MARKETING Tags: @Event Caribbean 2011, African American, Barbados, Caribbean, economy, entrepreneurship, ICT, Information and Communication Technologies, WiFi
Multicultural Is the Wave of the Future
Changes in demographics, marketing tools and corporate expertise have made multicultural marketing more relevant than ever.
Categories: DIVERSITY Tags: African American, business, diversity, entrepreneurship, Hispanic, jobs, marketing, multicultural, ogilvy, racism
Norm Bond Elected as Chairman, National Alliance of Market Developers (NAMD)
The National Alliance of Market Developers, Inc. (NAMD) today announced that Norm Bond has been elected as Chairman of the Board of Directors for the organization.
Categories: MARKETING Tags: African American, economy, entrepreneur, entrepreneurship, jobs, market development, marketing, NAMD
Ad Agencies Pursue “New” General Market
“We’re saying the new reality is that it’s more of a cross-cultural world, a mash-up of cultures.”
Categories: DIVERSITY Tags: African American, business, diversity, gay, GLBT, Hispanic, marketing, multicultural, ogilvy
Power with a Purpose: PowerNetworking 2011
I had the opportunity to attend the 2011 PowerNetworking Conference held in Atlanta, GA. This years theme was “Power with a Purpose”..
Categories: MARKETING Tags: African American, business, economy, entrepreneurship, George Fraser, global, jobs, networking, PowerNetworking, success, training, wealth
Many U.S. companies are hiring … overseas
Corporate profits are up. Stock prices are up. So why isn’t anyone hiring? Actually, many American companies are — just maybe not in your town. They’re hiring overseas, where sales are surging and the pipeline of orders is fat.
Categories: OFFLINE MARKETING Tags: African American, business, corporate America, entrepreneurship, global economy, government, jobs, unemployment, urban
