The parent company ZeniMax Media revealed that they’ve shipped 10 million units of the game, approximately $650 million in retail sales, since its launch.
It’s not a coincidence that many rap stars are also successful entrepreneurs, and lyrics about business and entrepreneurial ambition are rampant in the genre.
“I’ve come to the conclusion that if you really want to be serious about multicultural, one way to do it is just blow up the multicultural budget,” Mr. Rogers said. “Take the multicultural budget out of a silo and push it out into the business units.
Changes in demographics, marketing tools and corporate expertise have made multicultural marketing more relevant than ever.
“We’re saying the new reality is that it’s more of a cross-cultural world, a mash-up of cultures.”
I had the opportunity to attend the 2011 PowerNetworking Conference held in Atlanta, GA. This years theme was “Power with a Purpose”..