Elder Scrolls V: Skyrim Ships 10 Million Copies: Fastest Ever
The parent company ZeniMax Media revealed that they’ve shipped 10 million units of the game, approximately $650 million in retail sales, since its launch.
The Notorious CEO: Ten Startup Commandments from Biggie Smalls
It’s not a coincidence that many rap stars are also successful entrepreneurs, and lyrics about business and entrepreneurial ambition are rampant in the genre.
Categories: MARKETING Tags: Biggie Smalls, business, economy, entrepreneurship, hip-hop, jobs, music, rap, urban
Walmart’s Tony Rogers: ‘Blow Up’ Your Multicultural Budget
“I’ve come to the conclusion that if you really want to be serious about multicultural, one way to do it is just blow up the multicultural budget,” Mr. Rogers said. “Take the multicultural budget out of a silo and push it out into the business units.
Categories: DIVERSITY Tags: African American, business, diversity, economy, entrepreneurship, Hispanic, jobs, marketing, multicultural, racism, Walmart
Multicultural Is the Wave of the Future
Changes in demographics, marketing tools and corporate expertise have made multicultural marketing more relevant than ever.
Categories: DIVERSITY Tags: African American, business, diversity, entrepreneurship, Hispanic, jobs, marketing, multicultural, ogilvy, racism
How to plan a social media campaign like an art thief
At its best, social media campaigns are intricate, daring, transgressive acts with the potential for a huge payoff — or a huge disaster.
Categories: SOCIAL MEDIA Tags: business, campaign, entrepreneurship, social media, strategy
Ad Agencies Pursue “New” General Market
“We’re saying the new reality is that it’s more of a cross-cultural world, a mash-up of cultures.”
Categories: DIVERSITY Tags: African American, business, diversity, gay, GLBT, Hispanic, marketing, multicultural, ogilvy
Power with a Purpose: PowerNetworking 2011
I had the opportunity to attend the 2011 PowerNetworking Conference held in Atlanta, GA. This years theme was “Power with a Purpose”..
Categories: MARKETING Tags: African American, business, economy, entrepreneurship, George Fraser, global, jobs, networking, PowerNetworking, success, training, wealth
Microsoft lands Skype for $8.6 billion all cash deal
Microsoft Corp plans to buy Internet phone service Skype for $8.5 billion in its biggest-ever acquisition.
Categories: MARKETING Tags: acquisition, business, Microsoft, Skype, small business, telephone service, venture capital, VOIP
Facebook launches deals program, rivals Groupon
Facebook is launching a deals program Tuesday in five U.S. cities, following on the popularity of Groupon and other services that offer deep discounts — for example: $50 worth of food at a local eatery for $25.
Categories: SOCIAL MEDIA Tags: business, consumers, couons, deals, entrepreneurship, facebook, groupon, social media









