“I’ve come to the conclusion that if you really want to be serious about multicultural, one way to do it is just blow up the multicultural budget,” Mr. Rogers said. “Take the multicultural budget out of a silo and push it out into the business units.
Changes in demographics, marketing tools and corporate expertise have made multicultural marketing more relevant than ever.
“We’re saying the new reality is that it’s more of a cross-cultural world, a mash-up of cultures.”
Private sector workplace discrimination charge filings with the EEOC nationwide hit an unprecedented level of 99,922 during fiscal year (FY) 2010.
The Times of India is reporting that sources close to Bachchan say she is considering a lawsuit against the magazine if she finds that, after further investigation, they did in fact digitally lighten her skin tone.
Culturally naive business managers are allowing their organizations to lose millions of dollars in lost opportunities due to cultural misunderstandings, which are leading to the mismanagement of employees. Miscommunication and a lack of cross-cultural understanding are two main barriers organizations face when it comes to working globally.
“I represent twelve generations, all Anglo blood since the 1600′s, since the Mayflower…I was raised in class; the class of private education, Amherst BA, Stanford MBA, Episcopalian, registered Republican, like Scranton and Rockefeller. In fact, Scranton (Gov. William Scranton, PA) is a good friend of my father’s. They were in the same class at Yale. As was Chuck Pillsbury, after whom my brother was named…I’m heterosexual. I’m married with two children, a girl and a boy…I’ve got my Lands End clothes, my Volvo wagon, and my Golden Retrievers…[But] I’m not just another white male,” says Lewis Griggs from his San Francisco office.
Any marketing tool you utilize should be designed to increase sales. If you use traditional media like print newspapers, magazines, direct mail, television,radio, and word-of-mouth you want to increase sales.