Walmart’s Tony Rogers: ‘Blow Up’ Your Multicultural Budget
“I’ve come to the conclusion that if you really want to be serious about multicultural, one way to do it is just blow up the multicultural budget,” Mr. Rogers said. “Take the multicultural budget out of a silo and push it out into the business units.
Categories: DIVERSITY Tags: African American, business, diversity, economy, entrepreneurship, Hispanic, jobs, marketing, multicultural, racism, Walmart
Multicultural Is the Wave of the Future
Changes in demographics, marketing tools and corporate expertise have made multicultural marketing more relevant than ever.
Categories: DIVERSITY Tags: African American, business, diversity, entrepreneurship, Hispanic, jobs, marketing, multicultural, ogilvy, racism
Ad Agencies Pursue “New” General Market
“We’re saying the new reality is that it’s more of a cross-cultural world, a mash-up of cultures.”
Categories: DIVERSITY Tags: African American, business, diversity, gay, GLBT, Hispanic, marketing, multicultural, ogilvy
Job Bias Charges Hit Record High in Fiscal Year 2010
Private sector workplace discrimination charge filings with the EEOC nationwide hit an unprecedented level of 99,922 during fiscal year (FY) 2010.
Categories: DIVERSITY Tags: discrimination, diversity, EEOC, lawsuits
Will Aishwarya Rai Sue Elle India Over Skin Lightening?
The Times of India is reporting that sources close to Bachchan say she is considering a lawsuit against the magazine if she finds that, after further investigation, they did in fact digitally lighten her skin tone.
Categories: DIVERSITY Tags: beauty, diversity, global, multi-culturalism, print, public relations, skin
The Cost of Ignorance By Ladan Nikravan
Culturally naive business managers are allowing their organizations to lose millions of dollars in lost opportunities due to cultural misunderstandings, which are leading to the mismanagement of employees. Miscommunication and a lack of cross-cultural understanding are two main barriers organizations face when it comes to working globally.
Categories: DIVERSITY Tags: business, corporate America, diversity, entrepreneurs, global, international, jobs, marketing, online, training, web conferencing, webinars
The Gift of Diversity: Up Close with Lewis Griggs
“I represent twelve generations, all Anglo blood since the 1600′s, since the Mayflower…I was raised in class; the class of private education, Amherst BA, Stanford MBA, Episcopalian, registered Republican, like Scranton and Rockefeller. In fact, Scranton (Gov. William Scranton, PA) is a good friend of my father’s. They were in the same class at Yale. As was Chuck Pillsbury, after whom my brother was named…I’m heterosexual. I’m married with two children, a girl and a boy…I’ve got my Lands End clothes, my Volvo wagon, and my Golden Retrievers…[But] I’m not just another white male,” says Lewis Griggs from his San Francisco office.
Categories: DIVERSITY Tags: corporate diversity, diversity, lewis griggs, marketing, multiculturalism
Nine Ways to Get a Bigger Lift From Your Marketing Efforts
Any marketing tool you utilize should be designed to increase sales. If you use traditional media like print newspapers, magazines, direct mail, television,radio, and word-of-mouth you want to increase sales.
Categories: MARKETING, ONLINE MARKETING, TOOLS, TRAINING Tags: business, diversity, entrepreneurs, information, marketing, segmented, target marketing
