Sponsorship Loses Steam, But Continues To Outpace Ad Growth
“Overall, the sports sector will account for 69% of North American sponsorship spending this year, a one point increase from 2011,” the IEG report estimates.
Categories: MARKETING Tags: corporate, economy, entertainment, entrepreneurship, Fortune 500, marketing, sponsorships, sports
The Notorious CEO: Ten Startup Commandments from Biggie Smalls
It’s not a coincidence that many rap stars are also successful entrepreneurs, and lyrics about business and entrepreneurial ambition are rampant in the genre.
Categories: MARKETING Tags: Biggie Smalls, business, economy, entrepreneurship, hip-hop, jobs, music, rap, urban
Walmart’s Tony Rogers: ‘Blow Up’ Your Multicultural Budget
“I’ve come to the conclusion that if you really want to be serious about multicultural, one way to do it is just blow up the multicultural budget,” Mr. Rogers said. “Take the multicultural budget out of a silo and push it out into the business units.
Categories: DIVERSITY Tags: African American, business, diversity, economy, entrepreneurship, Hispanic, jobs, marketing, multicultural, racism, Walmart
Free Webinar on Social Media and Its Importance to Online Marketing
The powerful event shares a presentation given at @event Caribbean 2011 held in Bridgetown, Barbados. There entrepreneur Norm Bond served as a panelist on the discussion of “The Importance of Social Media in a Changing Information World”.
Categories: SOCIAL MEDIA Tags: Barbados, business, economy, entrepreneurship, global, ICT, ISB, social media, strategy, technology
@Event Caribbean 2011 Barbados: The Catalyst for Economic Development
@event Caribbean 2011 will explore how the people of the region can best use Information and Communication Technologies (ICT) to advance the economic and social development of their nations.
Categories: MARKETING Tags: @Event Caribbean 2011, African American, Barbados, Caribbean, economy, entrepreneurship, ICT, Information and Communication Technologies, WiFi
Norm Bond Elected as Chairman, National Alliance of Market Developers (NAMD)
The National Alliance of Market Developers, Inc. (NAMD) today announced that Norm Bond has been elected as Chairman of the Board of Directors for the organization.
Categories: MARKETING Tags: African American, economy, entrepreneur, entrepreneurship, jobs, market development, marketing, NAMD
Self-Published Author Makes Millions From eBook Sales
She decided to self-publish on ebook platforms only — and struck gold! She sold 100,000 of her works in one month and over 10 months she’s more than 900,000.
Categories: E-BOOKS Tags: Amanda Hocking, authors, economy, entrepreneurship, jobs, publishing
Google acquires Motorola Mobility $12.5 billion deal
Google CEO Larry Page states, “Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies.”
Categories: MOBILE Tags: acquisition, economy, google, jobs, Motorola Mobility, technology
Power with a Purpose: PowerNetworking 2011
I had the opportunity to attend the 2011 PowerNetworking Conference held in Atlanta, GA. This years theme was “Power with a Purpose”..
Categories: MARKETING Tags: African American, business, economy, entrepreneurship, George Fraser, global, jobs, networking, PowerNetworking, success, training, wealth
Facebook Launches a New Mobile Ad Service
More than 20 corporate partners have joined with Facebook in introducing a new service that will allow local merchants to offer “deals” to Facebook users. When the consumer checks into the merchants “place” on Facebook, they’ll receive offers on their mobile device from restaurants, coffee shops, malls and other merchants.
Categories: MARKETING, MOBILE, SOCIAL MEDIA, SPECIAL REPORTS, TOOLS Tags: advertising, business, economy, entrepreneurs, facebook, foursquare, group-on, location based, marketing, merchant, mobile
