Tell Your Story… and Social Media University: Media Access Workshop
Philadelphia, PA (January 29, 2011) - The 2011 Philadelphia Association of Black Journalists (PABJ) Media Access Workshop was a tremendous success. In conjunction with the Philadelphia Black Public Relations Society (PBPRS) and NBC10 more than 150 community leaders, non-profit staff and small business owners capitalized on the opportunity to gain hands-on skills and training from local media professionals and digital experts. The program included both a "Journalism Panel" and a "Digital Journalism Panel". In a frank, candid, and sometimes humorous exchange the experts shared information on how to increase access to media and tell your story. As a participant on the Digital Journalism Panel, I was happy to share some of my insights.
Of particular interest was my telling the story of Kelley Williams-Bolar, the Ohio mom sentenced to jail for sending her children to school in a neighboring district. I detailed how we helped the story go viral through a powerful and fast-moving combination of social media tools including blogs, email distribution and online petitions. The post received over 10,000 "likes" and 160 comments on our website at www.blackeconomicdevelopment.com. Other panelists also delivered practical advice and sound information on public relations, photo journalism, and delivery of content via the internet to a target audience.