The Psychology of Color: How It Affects Buying Decisions: INFOGRAPHIC
A lot is going on behind the scenes when you find yourself observing color. There are powerful psycholgical effects being triggered simply by gaining your attention. Research proves that colors ignite emotions, feelings and moods. Smart marketers know this. If you're a consumer, designer, or business owner you should invest time in understanding the impact of color. The power of color psychology can actually help you make better decisions.
The infographic below from WebPageFX examines the psychology of color and looks at some common associations of different colors. It shows the overall importance of color to consumers and characteristics of many individual colors, and it also helps show the connection between graphic design and psychology.
The numbers are pretty fascinating!
You can now see the vital role color plays in creating response. As you create projects or make decisions be sure to refer to this infographic as a tool. Whether you're designing a logo, painting a room or picking the best outfit to wear to your upcoming meeting -- color matters.
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