The Psychology of Color: How It Affects Buying Decisions: INFOGRAPHIC

The Psychology of Color: How it Impacts Buying

A lot is going on behind the scenes when you find yourself observing color. There are powerful psycholgical effects being triggered simply by gaining your attention. Research proves that colors ignite emotions, feelings and moods. Smart marketers know this. If you're a consumer, designer, or business owner you should invest time in understanding the impact of color. The power of color psychology can actually help you make better decisions.

The infographic below from WebPageFX examines the psychology of color and looks at some common associations of different colors. It shows the overall importance of  color to consumers and characteristics of many individual colors, and it also helps show the connection between graphic design and psychology.

The numbers are pretty fascinating!

The Psychology of Color: Infographic

You can now see the vital role color plays in creating response. As you create projects or make decisions be sure to refer to this infographic as a tool. Whether you're designing a logo, painting a room or picking the best outfit to wear to your upcoming meeting -- color matters.

Leave your thoughts in the comments.

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Norm Bond
NORM BOND shows people how to use digital marketing tools to find customers, grow sales and increase profits. And if you're not using digital tools he shows you how to do that too. He currently splits his time between Bangkok, Thailand and the U.S. He is available for consulting and speaking.
Norm Bond

@normbond

Consultant & global strategist. Marketing, social media, PR. Solution dealer. Crashes servers. Sells out events. Highly influential | https://t.co/tjspkz2TRH
RT @DearWanderlust: What does your heart want? ❤️ #travel #trip and #adventure is what mine is screaming! #traveltuesday https://t.co/An74Z… - 2 hours ago
Norm Bond
Norm Bond
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