Tupac Sales Boosted by Coachella Hologram

Rapper Snoop Dogg and a hologram of deceased rapper Tupac Shakur perform

The late rapper's 1998 album "Greatest Hits" returns to the Billboard 200 for the first time since 2000, jumping ahead 571 percent.

News of the late Tupac Shakur's virtual appearance on the first Sunday (April 15) of the annual Coachella Festival has spurred a re-entry for his Greatest Hits album on the Billboard 200 chart and a jump on the Social 50 for his onstage duet partner, Snoop Dogg.

Tupac's 1998 album Greatest Hits returns to the Billboard 200 for the first time since 2000, as it jumps back in at No. 129 with 4,000 copies sold according to Nielsen SoundScan (a gain of 571 percent over the previous week). The MC's other albums also saw gains, including All Eyez On Me (2,000; up 95 percent) and Me Against the World (1,000; up 53 percent). (watch the video below)

Tupac Hologram At Coachella 

Dr. Dre thanked the companies AV Concepts and Digital Domain who made his "dream come to life." The professional showman ended the 54-second video interview by explaining the rigorous demands of live performance. "Now I gotta get my ass on stage and rock this motherf---er," he said

About The Author

NORM BOND is a global marketer, digital strategist, speaker and consultant who splits his time between Bangkok,Thailand and the U.S. He conducts workshops and social media training for entrepreneurs, small business, nonprofits and multinational corporations.

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