What $350 million spent on Halloween costumes for pets says about a niche

October begins a period when some retailers make as much as 30% of their yearly sales numbers. Even the stock market gets a "Halloween Effect". It seems the markets have historically performed better after the holiday.

According to the National Retail Federation (NRF) 68 million Americans will dress up this Halloween and another 20 million pet owners will dress up their pet. And they will spend a scary $350 million to put their favorite animals into a costume. And this is a holiday spending trend that's getting bigger every year.

US Halloween SpendingAs the world's largest retail trade association the NRF keeps close tabs on this kind of consumer spending data. It obviously benefits retailers to know that more than 157 million Americans plan to celebrate Halloween this year. These types of numbers are compelling for any business that wants to sell products to an audience that's more than half the size of the entire US population.

But it's not just Halloween that attracts the consumer spending frenzy. In reality the ghoulish day doesn't even break the top 5 US spending holidays. Like your shrimp cocktail before the entrée Halloween is an appetizer. It gives an indication of the mood of the consumer. It puts the end-of-summer and back-to-school sales firmly in the rear view mirror. And it ushers in the "Big Poppa", the winter holiday spending season.

Americans alone are projected to spend $600 billion this year during the winter holidays. Cha-ching, cha-ching.

Smart companies know that it isn't simply Christmas that makes money anymore. All the holidays from New Year's through Valentine's Day, St. Patrick's Day, and Mother's Day represent major marketing opportunities and the chance to gain continuous profits.
 US holiday spending in billions
Often when I'm consulting with a client I look for a holiday that we can leverage. It's a beautiful thing to get a natural lift to your marketing, public relations and digital strategies by following the flow of the calendar. And this is a strategy that can open doors beyond the consumer markets.

What about reaching out to tourism boards, government entities, hospitality, entertainment and organizations that could directly benefit from an audience that connects deeply with an upcoming holiday or event? We're talking about experiences, relationships and return on investment.

 According to the NRF data 82% of Millennials will be participating in the Halloween holiday. Can you say "turnt up"? How are you connecting with these large audiences to better market your products or services?
 millennials participate halloween
The majority of small to medium enterprises need ways to attract traffic. Whether you're a brick and mortar location or an online storefront you need people making clicks on your website or walking through your front door.

The "holiday marketing" niche is a global opportunity. And with the Internet and today's mobile tools you can reach around the world easier than ever before. But it's also easy to get lost in the increased marketing that is done by the big box stores and retailers like Amazon, Walmart, eBay and Target.

happy shopperThere is a lot to consider. What Americans plan to spend on Christmas alone is greater than the yearly GDP of the entire nation of Sweden. To tap into this highly profitable "holiday marketing" niche you need to go about it in the right way.

If you're interested in learning more about specific strategies and tactics to increase your own holiday revenue be sure to get the free report "The Ultimate Guide to Holiday Money-Making". By applying some of the tactics revealed you may be able to turn holidays into paydays.
Norm Bond
NORM BOND shows people how to use digital marketing tools to find customers, grow sales and increase profits. And if you're not using digital tools he shows you how to do that too. He currently splits his time between Bangkok, Thailand and the U.S. He is available for consulting and speaking.
Norm Bond

@normbond

Consultant & global strategist. Marketing, social media, PR. Solution dealer. Crashes servers. Sells out events. Highly influential | https://t.co/tjspkz2TRH
RT @DearWanderlust: What does your heart want? ❤️ #travel #trip and #adventure is what mine is screaming! #traveltuesday https://t.co/An74Z… - 2 hours ago
Norm Bond
Norm Bond
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